People often ask me: “Mark, what is the secret to your success.” While each person’s journey is unique, there are some key elements to business success that each aspiring entrepreneur must learn. In thinking about how to offer you the most valuable advice today on my blog, I settled on some advice from one of my land coaching programs, “More Buyers Than You Can Handle.” I will share with you today one component of that program as Mark’s Marketing 101.
Let’s begin by talking about on-line marketing. There are so many incredible resources available these days to folks who are looking to advertise properties. I recommend that when you first get started you begin with the free sites such as craigslist.org, basckpage.com, bid4assets.com, ebay.com, webstore.com etc. You also want to really take advantage of the power of Social Media – make a Facebook page, upload photos and descriptions of your properties and let all of your contacts know about your new page.
Once you start generating some income, go ahead and invest in paid advertising by marketing your properties on quality sites like landwatch.com, landandfarm.com and other sites as well. You really want to create an on-line presence – you want to be everywhere.
You also want to create your own website. I recommend using WordPress.org and you can easily and inexpensively hire a virtual assistant from a website such as freelance.com or Odesk.com to help you develop your site. Once you have a website, here is the list of what to focus on:
I. Make sure that your site is SEO ready
- Consider hiring an SEO expert to get your website up to speed
- You want your site to come up at the top of the search results page when people enter search terms matching what you offe
II. Start Making Land Videos
- Make sure to include keywords when you upload them to the internet so folks can find them (You can do your keyword research at adwords.google.com)
III. Tell a Story – Give Life to Your Land!
- Differentiate yourself from 99% of the other people out there;
IV. Build Traffic through Video
- Go to www.YouTube.com
- Go to www.Vimeo.com
- Go to http://trafficgeyser.com/
- Go to www.yoursite.com
V. Incorporate Calls to Action
- There need to be calls to action everywhere on your site so that your clients can easily make a purchase and don’t’ have to search around for the “Buy Now” buttons.
These are just a few tips to help you get started. If you are really interested in making money in the raw land industry, consider some of my land coaching products. Contact me today for a free 15-minute consultation so I can steer you in the right direction and tell you what products would be a good fit for you.
Stay tuned next week for Phase II of Mark’s Marketing 101: Guerilla Marketing Off-line!
